Smart businesses around the world understand that boosting their site’s conversion rates does not solely rely on the words you write or the paid ad programs you sign up for. Images also play a crucial role in improving a site’s conversion rates.
Good quality and relevant images are great tools to grab the attention of a website visitor and also help you improve your site’s search engine optimization to boost your rankings.
If you are not sure how images can help you boost your website’s conversion rates, here are some amazing tips to consider.
Showcase Your Products and Services
No amount of images may be good enough to make a client feel fully satisfied about buying your product or services. However, it surely increases the chances of clients coming one step closer to placing an order.
You must use images of your products and services to make the potential buyer know more about what they are about to add to the car. Take photos from the front, back, side, detail shots, close-ups of elements, and more.
Use the Right Tools
Several tools can help you edit and enhance the pictures that you upload to your website. Your images hold the power to make a customer feel sure about purchasing from your business. Tools can help you enhance this ability.
You can also use an ai image generator to get inspired for new ideas or see your brilliant visions turned into a reality.
Apply the Rule of Thirds
The rule of thirds is a composition technique that divides an image into nine equal parts using two horizontal and two vertical lines. It has been used by the biggest brands worldwide and has been proven to be a wonderful way to attract viewers.
You can use different angles to appeal to the viewers to make your pictures more intriguing for website visitors. Every angle and well-displayed image holds the power to turn a website visitor to a potential lead.
Appeal to Their Emotions
People do not buy from stores only for logical reasons. Their emotions are also involved in the buyer’s journey. While posting pictures on your site, make sure that you also understand the needs of your customers and appeal to them.
When you understand your target audience, you can evoke an emotional response in them. For example, if you are selling beach hats, you can use an image of someone relaxing on a beach and enjoying their day with friends or family.
Remember the Power of Human Touch
Do not follow the lead of your competitors or whatever the market gurus are saying. You must understand the needs of your target audience and the emotions that appeal to them in the best way. Take your opportunity to humanise your products.
Do not limit your efforts to humanise your images only to adding human faces on your website. However, make sure that the image evokes strong emotions in the minds of the website visitors.
