Founded by Sarah-Jane Clarke (nickname 'Sass') and Heidi Middletown (nickname 'Bide') the label began life as a stall on London's Portobello Road, then rose to fashion heights with their now famous East Village Jean a sexy hipster with a daring 2 inch zip. What had already become an underground phenomenon in Australia, quickly expanded in south-east Asia, USA, Europe, and even the Middle East. Today the Sass and Bide range offers not only innovative new shapes and detailing in denim, it also features an extensive and luxurious fashion range which showcases twice a year on the runway at New York Fashion Week. Sass and Bide is inspired by the obscure and the beautiful which it translates into contradictory, wearable pieces a unique style for women who appreciate a quirky yet ultimately sexy aesthetic.