- 16 Oct 14
- Maximilian Loeffler
The World Education Service recently concluded research on strategies to target international students. Li Chang, and Paul Schulmann focused primarily on Indian and Chinese students seeking bachelors and masters degrees. The surveys were conducted between October 2013 and March 2014, and included 5,000 Millennials. Millennials are categorized as individuals born between the years 1980 and 2000.
Students who were surveyed emphasized the importance of reaching them using new technological platforms. The three main recommendations The World Education Service had for institutions looking to capitalize on international recruitment are to tailor content for target segments, use network marketing, and incorporate mobile and social media platforms.
“Reassessing your recruitment strategies and adapting them to the needs of your target audience is the best way to ensure a good return on investment for your recruitment efforts.”
This research highlights the importance of not only pivoting towards recruiting international students, but also having a cohesive plan as to how to attract those students. Relevant content that is placed on new, non-traditional advertising platforms are the new trend for targeting prospect Millennial students.
Feel free to comment below with questions, or more information on this emerging market.
Topics: Research, International Recruitment, Millennials, China, India