Carolina Herrera founded her company nineteen years ago with a clear vision for how an elegant and stylish woman should dress. Today Carolina Herrera, Ltd. designs and manufactures a luxury ready to wear collection that addresses the needs of today's woman from daytime suits and dresses to elegant evening wear and luxury bridal gowns. Carolina Herrera has also made a great effort to address the fashion requirements of a younger woman, the new designer customer, and in doing so, Carolina Herrera has expanded her customer base. Modern fashion is moving away from stark minimalism to more luxurious, feminine embellishment. This is precisely what defines the Carolina Herrera design signature. The Carolina Herrera name is also well-known for fragrance. This year marks the 12th year Anniversary of the original Carolina Herrera fragrance, a heady, romantic mixture of the tuberose and jasmine essences that are the designer's favorite scents. In 1991, a men's fragrance, Carolina Herrera for Men, bowed to great success. In a business marked by short product life spans, Carolina Herrera's fragrance brands continue to rank in the top ten fragrances worldwide. Herrera's newest scent 212 Men, the counterpart of 212 Carolina Herrera for women, launched last year. It was developed with her daughter Carolina Adriana, 212's embodiment of today's young, modern, intelligent man and woman. 212 recently won the Fragrance Foundation's coveted Fifi Award for Best Advertising Campaign of the Year.

Carolina Herrera has also expanded into the accessory business. A luxury handbag business was established in-house and today, Carolina Herrera designs, manufactures, and distributes handbags, leather accessories, scarves, travel pieces and men's ties and belts. These products are showcased in exclusive U.S. stores, including Saks Fifth Avenue, the Carolina Herrera Boutique at Harrods in London, and the first flagship retail store is scheduled to open in Spring 2000 in New York. Worldwide wholesale volume for Carolina Herrera, Ltd. is now over $100 million. International respected retailers including Harrods, Saks Fifth Avenue, Neiman Marcus, and Bergdorf Goodman produce fifty percent of the Carolina Herrera business.